Trendspotting: Underground brand New Era conquers world

Apparently a cap is not just a cap. Well, at least not according to the Underground brand New Era. The New Era cap is more and more popular amongst youngsters all over the world.

But did you know that this hip, trendy brand was already founded in 1920 by German immigrant Ehrhardt Koch in Buffalo, New York?

New Era is the official producer and marketer of the on-field cap: all major League baseball teams are wearing New Era.

The caps are not cheap: anywhere between 30 and 50 dollars. Some huge fans of New Era have up to 20 caps…I’d rather have 20 pairs of shoes: but hey….that’s just me!:)

The New Era flagship store in New York is based on 9 East 4th Street.

Very nice and relaxed guys working there and a great collection of caps; so worth a visit when in New York!

Categories: Man and Fashion

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