Recession in fashion industry? Not at Prada!

Prada has broken its sales records, having doubled its net profits for 2010. Figures rose from 130 million dollars in 2009 to 353 million dollars last year, a 150 per cent increase.

“The group has a strong industrial and distribution structure, ready to seize the best opportunities offered by any market,” says Prada ceo Patrizio Bertelli. “We have spent the last few years focusing on our brands and the development of our retail network. These results confirm the effectiveness of our strategy.”

Time to pop a bottle of Champagne we´d say!!!



Categories: Financial Fashion News

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