Fashion Now, Now, Now

The average luxury consumer has never had more access to the inner workings of Fashion Week than she does today. Not only are designers live-streaming images of their collections directly into her brain (well, her computer, anyway), some of them are allowing her to buy next season’s clothes right off the runway.

Bergdorf Goodman teamed up with Jason Wu this season to live-stream his collection on Facebook and bergdorfgoodman.com, with its fashion director, Linda Fargo, running backstage after his show today for a recap interview. And responding to the ever-quickening pace of retail, the store also plans to offer about 10 looks from the collection for preorder, from Sept. 14 to 28, in an online trunk show. Everything in fashion is now, now, now.
Jason Wu spring 2012.
Jason Wu spring 2012.
“Fashion is very immediate today,” said James J. Gold, the president of Bergdorf Goodman and president of specialty retail for Neiman Marcus. “The customer who was most into fashion always bought early.” The risk for those who didn’t was missing out on the clothes that they really loved.

If they love Mr. Wu’s spring collection, they’ll be after floral-printed short shorts, some transparent sporty parkas and dresses with peplums infused with Pop Art colors (hot pink and chartreuse). The show was held in a second-floor gallery in far West Chelsea with a very narrow staircase at the entrance, and a shingled runway made of squishy white plastic-looking squares. Lea Michele was there, too. But it took forever to get out — so long that you could probably have ordered the collection and taken it home before I got to the door.

With courtesy of the New York Times


Categories: Latest Fashion News

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