Karl Lagerfeld and Unilever work together to position Magnum in the USA

Is there anything Karl Lagerfeld can´t do? The man is practically a genius: designer of Chanel, drawing sketches (Karl draw the sketch of the bookcover of  the biography of Chanel written by Justine Picardie) photographing campaigns and now his collaboration with Unilever to position Magnum in the USA. Karl Lagerfeld will direct the advertising campaign of the icecream..

Actress and model Rachel Bilson will be the face of the new cmpaign. Unilever has used famous faces before to promote Magnum icecream: Eva Longoria and Elisabeth Hurley were seen in Magnum ads before.

We can´t wait to see the results! And to eat lot´s of Magnums this summer!

Oeps…forgot to mention Karl plays the guitar as well!

Categories: Latest Fashion News

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