Since Peter Dundas is head designer at Emilio Pucci the brand has not only been modernized, sales have gone up too and front row we have seen A list celebs in February for the showing of the winter collection 2011.
The last few seasons the trademark of Peter Dundas has been hippi deluxe; although sales are sky high Peter Dundas has moved on to a more edgy and sexy look. The Pucci print is still there in some of the designs but the use of rich materials like velvet and sequins gave the collection an extra touch of femininity.
Clearly the focus of this collection is on the bust…hourglass shaped dresses are IT this season.
Also men were not forgotten in this collection: that is: the man as a real dandy…have a look yourself!
Very groomed, the Italian Pucci man but personally I like my man bit more like:
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