Designer profile: Erdem

Erdem Moralioglu , originally from Montreal, Canada is a very talented young designer. Although he started his career in New York, working for a designer there, he is now living and working in London. There he has recently won the British Fashion Council Award.

Asking Erdem what the trademark of his designs is Erdem answers “Color, optimism and oddities”.

The S/S 2011 collection is very girly/girly feminine. I love the combination of beautiful paterns and fabrics with lace! And look at the shoes!!!!! WOW!!!

How would you describe the Erdem woman? “A clever person who probably cares little about seasons. She has a lot of conviction and marches to her own drum.”
About the Autumn/Winter 2011/2012 collection Erdem recently showed, Erdem names three things that inspired him: “Painting; pretty mistakes; H. Craig Hannah.” Here some eye-candy for the upcoming winter:

Categories: Designer profile

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